genchi genbutsu

A Japanese phrase (現地現物) that is frequently translated as: “go and see for yourself.” Genchi Genbutsu is a key principle of the Toyota Production System. According to Jeff Liker, author of The Toyota Way, it suggests that you cannot be sure you really understand any part of a business problem unless you go to the genba (the 'real place' - where work is done) and see for yourself firsthand. It is unacceptable to take anything for granted or to rely on the reports of others. See also genba.